The Manager, Brand Marketing is focused on driving multiple brands’ strategies and the tactical implementation of those strategies. Reporting to the Director, Brand Marketing, this role supports strategic brand campaign development using data-driven and insights-led brand planning. They will help develop full-funnel brand marketing campaigns to drive relevance, awareness, acquisition, and retention. This role is a highly organized project manager of multi-channel marketing plans, delivering on time and on budget. In addition, they will work closely & collaborate across the marketing team, agency partners, operations, technology, and finance.

This position will play a critical role in driving enterprise-wide initiatives through a keen understanding of the business and drivers of the business, driving strategy development and go-to-market, integrated plans. They will also lead pricing and promotion strategies across WellBiz Brands in partnership with Finance, IT, and Brand Marketing. The Director of Brand Marketing will own the P&L for their brand, driving the overall customer, communication, and messaging strategy for their brand. This includes developing and prioritizing an innovation roadmap and working collectively with cross-functional partners to deliver new products and services within their brand’s shop/salon....