This position will play a critical role in driving enterprise-wide initiatives through a keen understanding of the business and drivers of the business, driving strategy development and go-to-market, integrated plans. They will also lead pricing and promotion strategies across WellBiz Brands in partnership with Finance, IT, and Brand Marketing. The Director of Brand Marketing will own the P&L for their brand, driving the overall customer, communication, and messaging strategy for their brand. This includes developing and prioritizing an innovation roadmap and working collectively with cross-functional partners to deliver new products and services within their brand’s shop/salon. In addition to driving the performance of its individual brands, WellBiz Brands develops and implements brand-building and traffic-driving strategies and tactics at the platform level. This position exists to drive these initiatives, in addition to other multi/cross-brand opportunities.
WellBiz Brands Benefits:
- Flexible time off and holiday schedule
- Medical, dental, vision, and life insurance
- Health Savings Account
- Flexible Spending Account
- 401K match
- Monthly allowance for spend at WellBiz Brands, Inc. owned brands
- Cell Phone reimbursement
- Free Employee Assistance Plan
Compensation Range: $115,000.00 - $130,000.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
Position Responsibilities:
- Accountable for the Marketing performance of the brand – from defining go-to-market strategy, understanding the customer/competitive landscape, and delivering the appropriate messaging, innovation, and communications strategy to achieve strategic objectives for the brand.
- Leverages data to constantly iterate on brand strategy, working with cross-functional operations, finance, IT, and development partners to improve KPIs
- Able to prioritize and plan innovation roadmap for the brand by building business cases to understand the size of the prize and its impact on revenue.
- Responsible for operationalizing and executing the entire marketing strategy through comprehensive planning, end-to-end creative, program and project management, building processes, supporting the execution of those plans, and ongoing management of related support resources and key activities.
- Works closely with both marketing leadership and key cross-functional leaders to maintain continuous alignment and ensure strong go-to-market execution that delivers desired customer experiences/business results.
- Ownership of multi-brand strategies, including Multi-Brand Gift Cards, including ownership of P&L and merchandising activities, and partnering with Brand Marketing on marketing message integration.
- Promotional Integration – working closely across cross-functional teams and internal marketing stakeholders to integrate planned promotions and pricing as/where relevant across brands and marketing channels
- Plan and execute WBB's go-to-market enterprise strategies: lead and oversee the creation of the positioning, messaging, naming, pricing, and competitive analysis
Essential Skills, Experience, and Qualifications:
- Bachelor’s degree in marketing or business-related field. MBA Preferred.
- 10 Years of leadership experience or strong relevant experience to job requirements
- Leading promotional and strategic planning in a B2C, CPG and/or Franchise environment.
- Experience leading an innovation roadmap for a brand, including prioritizing product/service ideas and driving execution through in-market delivery
- Demonstrated experience leveraging and synthesizing customer, competitive, and financial performance data to drive brand marketing strategy
- Experience leading brand positioning and annual campaign planning efforts to deliver on company objectives.
- Franchise system experience preferred but not required; multi-unit it also preferred; service-based industries
- Proven ability to be more around coming up with a plan and executing a plan that clearly drives results
- Strong analytical skills– able to leverage data into actionable insights to create impactful marketing programs
- Strong understanding of both digital and traditional marketing strategies
- The ability to learn quickly and adapt to changing conditions with a positive attitude